Author Archives: David Black

The Great Escape

Seventy years ago, 76 servicemen fled from the German Stalag Luft III camp through a 336ft (102m) long tunnel. Only three reached safety. Of the 73 recaptured, 50 were shot. These men were prisoners of war. They could have sat out the rest of the war, obediently following the instructions handed down to them by…

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Comfortably Numb

Yes, I’m a blogger, you could call me an internet marketer, but I’m also a consumer, a shopper, a punter, whatever the tag, I’m both a content producer and avid consumer. It’s often forgotten, but, even though we build websites and add content, we are also the end users of other peoples work. We will…

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Do I need to build an email list?

With the never ending algorithm changes at Google, relying on them to send visitors to your site isn’t a good business decision. There are plenty of businesses who’ve ended up in trouble by believing there traffic would flow forever, only to find that one day, Google had removed them from their search results. With no…

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5 Pages that make Google happy

For almost all commercial websites, traffic is the lifeblood of business. To get a steady flow of visitors, being ranked high in Google’s search results is a big bonus. As we all know, one of the key elements of SEO is the process of presenting your website to Google just the way it wants it.…

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Beginners guide to Google Advertising

Google dominates the world of online advertising – last year they took around 33% of the world’s $120 billion spending on digital ads. That’s a hell of a lot of advertising! When we look at the search results in Google, the top three positions along with results appearing in the right hand side bar are…

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Is an image worth a thousand words?

When I read a magazine, I often find myself just flicking  through looking at the pictures. If I see an interesting image I’ll probably take a closer look at the associated feature. You’re blog post is much the same – without an image, it presents itself as a bleak, barren landscape. Images not only look…

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Building traffic with blog commenting

Most of us have the same problem. We set up our blog and write some interesting articles. All we need now are some visitors to admire all the hard work we’ve put in. That’s where the fun starts. There are various ways to attract traffic to your site, today I’m looking at the benefits of…

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Add a dash of Pizzazz to your blog post

As internet marketers are pushed away from their traditional pastimes of link building, guest posting and spinning articles, what does the future hold for content marketing? The battle between Google and the army of internet marketers rages on. Like a game of chess, each side makes its move and waits to see what the other…

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How to choose a niche in which to build your online business

Yeah. You’ve decided you want to start a blog and make money online. Just like the real world, you need to choose what you want to do to accomplish this. If you were in the process of choosing a dream job, I’m sure you’d be primarily interested in the size of the annual salary, but…

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Don’t try to over engineer your blog

It can be tempting to try and build the most complicated site you can – stuffing it full of plug-ins and widgets just because they’re there. Sometimes though, simple can be better. Get your message across in a clear and concise fashion unadulterated by flashy gimmicks. Here’s a little tale that’s worth remembering: When NASA…

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